Vancouver, BC – Elastic Path Software Inc., a leading provider of the world’s most extensible API-first enterprise commerce solutions, today announced it has hired influential business leader Peter Ford as Vice President EMEA and APAC. Ford will build Elastic Path’s partner network of systems integrators and interactive agencies working with companies looking to transform their enterprise business through innovative, personalized customer experiences.

Ford joins Elastic Path from Adobe where he was responsible for EMEA partnerships focused on digital marketing. During his time at Adobe, Ford was responsible for over 350% EMEA partner business growth in three years.

“Elastic Path is extremely fortunate to attract Peter to our global expansion team,” said Harry Chemko, CEO, Elastic Path. “He is not just an industry veteran; he is also a true visionary and respected thought leader in digital experience platforms and ecommerce. His decades of experience working alongside big system integrators including Accenture, Deloitte, Capgemini, Infosys, Sapient and CGI, make him the perfect person to drive our partner-driven expansion in EMEA and APAC.”

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