Elastic Path Software Inc., a Yaletown Partners portfolio company, has reinforced its executive ranks by adding several industry leaders to its leadership team, particularly in the go-to-market and product arenas.

Following on the heels of the recent appointments of Jamus Driscoll as Elastic Path’s CEO and Riccardo La Rosa as its Senior Vice President, Engineering and Operations, former Neural Magic and Acquia executive Bryan House has been hired as Senior Vice President of Product to oversee UX and product management. In addition, former Commercetools executive Brad Habansky has been hired as Senior Vice President of Sales to oversee account management, pre-sales, and customer success.

Elastic Path has long been known for pioneering the Headless Commerce space, whereby the customer-facing front-end design is separated from the back-end infrastructure. This empowers brands to quickly publish to and from virtually any platform, minimizing reaction time to new market trends.

The Boston-headquartered global company has evolved into the top Headless Commerce provider for the world’s leading brands. It now powers mission-critical digital commerce for the likes of Tesla, Intuit, Pella, Deckers Brands and T-Mobile.

More recently, Elastic Path spearheaded the Composable Commerce movement, which empowers eCommerce teams to select and assemble various “best of breed” commerce solutions to satisfy their exact business requirements, instead of trying to force-fit standard “out-of-the-box” eCommerce functionality.

At this pivotal moment in the evolution of eCommerce, Gartner Research has predicted that “by 2023, organizations that have adopted a Composable Commerce approach will outpace competition by 80% in the speed of new feature implementation.”

To advance this cutting-edge approach to eCommerce, Elastic Path recently launched its Composable Commerce Hub, which provides the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers, empowering brands to quickly and easily launch differentiated eCommerce experiences. This innovation combines the control of a DIY solution, the simplicity of traditional SaaS commerce platforms, and Enterprise scale, so that online vendors can unlock the benefits of Composable Commerce.

In the wake of the rapidly accelerating adoption of eCommerce by an ever-widening segment of the population, Elastic Path is poised for the next chapter in its growth. Yaletown looks forward to accompanying Elastic Path’s talented leadership team on this promising journey.