Vancouver entrepreneurs tweak online food service until the price is right
January 22, 2015
Vancouver — In the last 18 months, Foodee’s monthly sales have risen to $200,000 from $30,000 in part because of wisely adapting their pricing model.
Foodee started out as a way for consumers to order restaurant delivery online. It didn’t catch on. The Vancouver company — spearheaded by Jon Cartwright and nurtured at Invoke Media, which also spawned Hootsuite — negotiated individual discount deals with restaurants and built a tech platform so customers could order online. But despite Foodee’s tech pedigree, customers weren’t impressed. Continue reading
Author: Vancouver Sun
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