Vancouver, Canada – Elastic Path Software Inc, provider of the world’s leading headless commerce platform for enterprises, today announced that Darin Archer has joined the company as Chief Marketing Officer, responsible for leading the company’s marketing and product marketing teams.

A digital commerce luminary, Archer joins Elastic Path from IBM, where he was Director of Strategy and Offering Management for WebSphere Commerce. In this role, he was instrumental in reinvigorating the organization’s 22-year-old commerce platform, WebSphere Commerce, and introduced a new SaaS solution with artificial intelligence capabilities.

Archer will lead Elastic Path’s market strategy to help more enterprises seamlessly bring commerce directly into any interaction.

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