Former IBM WebSphere Commerce Executive Darin Archer Joins Elastic Path as Chief Marketing Officer
April 25, 2018
Vancouver, Canada – Elastic Path Software Inc, provider of the world’s leading headless commerce platform for enterprises, today announced that Darin Archer has joined the company as Chief Marketing Officer, responsible for leading the company’s marketing and product marketing teams.
A digital commerce luminary, Archer joins Elastic Path from IBM, where he was Director of Strategy and Offering Management for WebSphere Commerce. In this role, he was instrumental in reinvigorating the organization’s 22-year-old commerce platform, WebSphere Commerce, and introduced a new SaaS solution with artificial intelligence capabilities.
Archer will lead Elastic Path’s market strategy to help more enterprises seamlessly bring commerce directly into any interaction.
Author: Elastic Path
In the news
Image for 2022 RI Report Blog Dear stakeholders and partners, The past three years have been marked by a myriad of challenges and…
September 26, 2023
We are pleased to announce our investment in oneNav, a company that operates in the realm of Global Navigation Satellite Systems (…
September 12, 2023